When the creative vision calls for a drone, a tugboat, and the searing heat of the Cebu port—you don’t blink.

Big creative swings can get caught in the nets of internal approvals. That’s why when Fortress partnered with Philippine Span Asia Carrier Corporation (PSACC) — the largest shipping company in the Philippines by tonnage. we didn’t just show up with cameras. We showed up with a strategy.

We knew this couldn’t be just another polished corporate ad. It had to move — literally and creatively.

The goal? Create a digital video ad that builds awareness around Span Asia’s newest fleet of vessels and trucks. The challenge? Doing it all in four days, across two cities, in sweltering heat, on a moving ship, and still making it look effortless.

From the first concept sketch to the final drone shot (yes, the one that required riding a tugboat, flying a drone, and landing it on a moving vessel for two seconds of footage), we knew the creative had to be bold — and the execution tighter than a ship’s knot.

We didn’t just shoot beautiful footage. We worked hand-in-hand with the Span Asia team to navigate internal approvals, including getting the ad cleared by the Ads Standards Council — a process that demands real strategy and great attention to detail.

Getting a great ad made is one thing. Getting it approved is another. We helped Span Asia do both.

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