Sometimes, the best social media strategy isn’t about overthinking content, it’s about tapping into moments people instantly recognize. Recently, a few of our Meta posts took off in ways we didn’t expect, reaching millions of viewers and driving strong engagement. The common thread?
Relatable humor, good timing, and content that stayed true to our brand voice.
Here’s a closer look at what worked and what these posts taught us about effective social media marketing on Meta.
The Posts That Performed Best
1. Relatable Office Humor Always Wins
One of our top-performing reels featured something incredibly simple: one of our people in our office laughing in different sounds and styles. No script. No setup. Just a very human moment.
https://www.facebook.com/reel/1495547565039698
- 2,166,825 views
- 142,958 interactions
The comments said it all. People saw themselves in the video—tagging friends, sharing stories, and laughing along. It reinforced a key lesson in social media marketing on Meta: content doesn’t need to be complicated to perform well. It just needs to feel real.
2. Seasonal Content With a Twist
Another high-performing post came from our Christmas party. Two teammates played a “smell vs. taste” game, holding a bar of soap and a lollipop. The humor came from the tension—what if someone tasted the soap instead of smelling it?
- 1,494,142 views
- 4,243 interactions
https://www.facebook.com/reel/812095095181163
Because the post was shared during the holiday season, it naturally aligned with what people were already looking for—fun party games and lighthearted content. Even better, this post boosted the performance of the content that followed, giving our page extra momentum on Meta.
What This Means for Our Social Media Strategy
1. Momentum Is a Growth Driver
Posting frequently helped us maintain visibility and reach, but the key was staying intentional. Consistency works best when each post still reflects the brand’s core message and tone which is an essential balance in any long-term social media strategy.
2. Relatable Beats Polished
The most effective social media marketing on Meta often comes from organic moments. The laughter reel worked because it reflected everyday quirks. The holiday game worked because it matched the season and audience mindset. When people recognize themselves in your content, they stop scrolling.
The Big Takeaway
Great social media strategy isn’t just about trends or production value but about understanding people. By leaning into humor, timing, and relatable scenarios, we were able to create content that connected, traveled further, and kept audiences engaged.
As we move forward, we’ll continue building momentum with intentional, human-centered content designed for how people actually use Meta platforms.