Tips in Getting a Social Media Marketing Team: Freelancer vs. In-House Team vs. Agency

If you’re thinking about improving your brand’s social media presence this year, you’re probably choosing between three options: hiring a freelancer, building an in-house team, or partnering with an agency.

To help you decide, here’s a quick guide we created:

1. Hire a Freelancer When…

Great if you have the time to manage and guide one person closely.

Best for you if:
• You can give detailed directions and review work regularly
• You prefer a flexible setup with one person handling many tasks
• You need the most cost-efficient option

Pro: Freelancers often bring fresh ideas from different clients.
Con: Timely delivery may vary since they juggle multiple projects.

2. Hire an Internal Marketing Team When…

Ideal if you want people fully dedicated to your brand every day.

Best for you if:
• You want to formalize your internal marketing structure
• You need full-time support; you can assign tasks to daily

Con: Being immersed in one brand may limit exposure to outside trends.

3. Hire a Social Media Marketing Agency When…

Perfect if you want expertise, strategy, and scalable support.

Best for you if:
• You’re ready to invest in long-term growth
• You want strategic guidance—not just execution
• You value insights from pros who work with different industries

Pro: Agencies bring experience, creative excellence, and strategic thinking you can benefit from immediately.

Final Recommendation

• Freelancer: Best for hands-on owners and tight budgets
• In-House Team: Best for daily execution and internal structure
• Agency: Best for expert strategy and fast, measurable growth

If you’re an MSME… there’s a fourth option.

Hiring one person full-time is expensive.
Hiring a full agency is often outside the MSME budget.

That’s why we built our Bite-Sized SME Social Media Packages—so you can get the skill, strategy, and consistency of an entire marketing team…
for the price of hiring ONE employee.

Whether you need:
✓ Monthly content creation
✓ Done-for-you posting
✓ Social media management
✓ Strategy + creative support
—We’ve built budget-friendly packages designed specifically for MSMEs.

If you want the results of a full marketing department without the cost of one, our bite-sized packages might be the perfect fit.